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Welcome
The new Sega is to inspire people and make us progress.
OUT MISSION STATEMENT
We connect people's inspirations by challenging ourselves, leaving up, and breaking through to constantly exceed the expectations of players and push people to new heights through innovation and excellence.
KEYWORDS
Brand keywords are the three descriptive words that best represent the soul of the brand and will guide us forward: breakthrough, challenge, and excellence.
Challenge
Everyone needs to find opportunities to challenge themselves in order to improve.
Break through
It is not easy to break through yourself. Many people give up halfway at this step.
Excellence
We continue to work hard to achieve self-transcendence. Our lives have been improved.
FUTURE POSSIBILITIES
SEGA Push to New Heights illustrates how we will create new things to grow our industry. We push people to the next level, both physically and mentally.
BOOKS
We developed three publications: Visual Strategy Guide, Visual Development Guide and Visual Standards Guide that document our rebranding effort and offer a clear guidance on how we can drive greater brand impact.
This draws on our initial ideas, diverging our thinking and understanding of the brand.
Redesign the brand logo and redefine brand development.
Defined the development of the brand and found many of the same paths.
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